Recently, I started getting nosebleeds on an alarmingly frequent basis. It wasn’t that people were punching me in the face. No, my nose would simply start to bleed, frequently at the most inopportune time possible. I’m standing at a lectern giving a speech to a group of business people and all of the sudden a red geyser spews from my nostrils.
On another bloody occasion, I had to hustle from a night club dance floor to the washroom to mop up the mess. En route people gave me looks which could be summarized in one word:
“EWWWWWW!”
A guy sees me in front of the washroom mirror, dabbing at my nostrils with Kleenex. “I’m a Doctor,” he says. “Are you on cocaine?”
No Doc. I’m not.
Kind of insulting actually, I should have bled on him.
Understandably concerned, I get home and Google “frequent nosebleeds.” The result was somewhat disconcerting to say the least. According to a few Google results, I might have leukemia, or worse, cancer.
So I go to MY doctor who thankfully did not bring up the cocaine thing.
He assured me there was nothing to worry about. Apparently a recent change in climate basically dried up some membranes in my nostrils, and the solution was a spray called “nasal lubricant.” The “nasal lubricant” very effectively, very affordably, and very simply resolved the issue.
At this point you might be asking, “What does this have to do with marketing?”
A website can be the nasal lubricant of your marketing strategy. It’s fast, painless, effective, affordable and simple. When faced with various advertising options, it’s so easy to imagine worse case scenarios and gazillions of lost dollars. Don’t think too much. Start with the basics: Get a business card. Get a website. And network, network, network.
So if you know someone whose business is bleeding, or simply needs a boost…
…Tell ‘em to get a website. More specifically: A VSP media website.
Why VSP media?
We’re very effective. Very affordable. Very simple.
Next week, I promise an article that isn’t so self serving:
Is it ethical to charge different prices to different people for exactly the same products and services?